Those ‘hard to reach millennials’ may be slightly easier to reach for one Canadian mortgage lender as it launches a new platform with an edgy publisher.

Bank of Montreal and Vice Media are targeting 15-34 year olds with Vice Money, an online platform produced in Toronto, which will focus on banking and financial advice with content and advertising exclusively from BMO.

The partnership should be a win-win with the lender gaining new exposure to a younger demographic and the publisher expanding its content into wider areas.

Are you looking to invest in property? If you like, we can get one of our mortgage experts to tell you exactly how much you can afford to borrow, which is the best mortgage for you or how much they could save you right now if you have an existing mortgage. Click here to get help choosing the best mortgage rate

More market watch: