On-trend realtors are tapping into the latest gaming craze in order to attract potential buyers to their listings.

Pokemon Go has become a massive phenomenon and it could be a good marketing trick to lure buyers, especially hard-to-reach millennials.

One Victoria realtor has already successfully attracted interest by suggesting that the game’s players may find the Pokemon they are searching for at an open house event.

Ira Willey told CTV News that what started as a “bit of a joke” has generated press coverage an interest in the house. There was at least one visitor playing the game at the open house.

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