Acquiring and deepening client relationships is at the heart of a new suite of digital products being rolled out to RE/MAX agents, brokers, and teams.

The booj Platform has been created in association with the network’s affiliates and includes tools for digital branding including simple creation of a branded website; lead capture including the creation of relevant targeted communications; client engagement including visual indication of when an agent needs to follow-up communication with a client; and a deal pipeline management tool.

The roll-out has begun in the United States, initially to company-owned regions but will then be expanded to other areas including the firm’s Western Canada affiliates.

As well as its own tools, the CRM-centered platform also integrates transaction management partners that are widely adopted across the industry including DocuSign, dotloop, zipLogix and more.

"This is a milestone moment for our brand. RE/MAX agents consistently outsell other agents by more than 2-to-1 at large brokerages, and the booj Platform will only strengthen their competitive advantage," said Adam Contos, RE/MAX CEO. "This is just the beginning. RE/MAX will continue optimizing and building on the booj Platform over time.”

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